Brand & Marketing Content Manager (F/H) – CDI
What's the role?
You will be responsible for planning, developing and implementing the digital content strategy for the Western Europe region & the French market. You will have the responsibility for the management, production & implementation of Digital marketing content.
The role is based in France, Boulogne-Billancourt (92) with 2 days of home office possible per week.
Who is Hilti?
If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career.
What does the role involve?
You will be working with a team of functional experts to develop and implement your digital content roadmap & strategy. This role requires strong organizational skills, leadership and a high level of enthusiasm, creativity and customer centricity to develop impactful and engaging content for all digital channels.
The role includes the following responsibilities:
Design content marketing strategies, roadmap and set short-term goals
Develop editorial calendar, coordinate execution of tasks and ensure deadlines are met with content management team (for both French market & Western Europe region)
Management of content team & definition of objectives to be achieved
Provide & share creative ideas to increase customer engagement
Coordinate the production (or adaptation of content provided by Global communication team) of high quality & customer centric digital marketing content to achieve defined goals (creation & localization on content provided by corporate Brand & communication team)
Ensure timely & qualitative implementation of content across all digital channels
Edit, proofread and improve content
Ensure SEO optimization
Analyze performance and optimize content based on results
Share content through various channels, ensuring strong web presence
Key stakeholder to ensure brand compliance of all marketing & corporate elements
Ensure brand compliance training for all relevant stakeholders in the organization
What do we offer?
Our employees have very different backgrounds which contributes to create a lively, innovative & productive working environment.
This role comes with many responsibilities and the opportunity to work on many transversal topics. You will have the opportunity to work with various departments and develop a good understanding of our business model.
With this role you will benefit from a lot of exposure and potential for strong development within the organization.
Why should you apply?
Year upon year we are recognized as one of the top employers, both globally and locally. And when you meet us you'll understand why. We have a diverse team of people with a variety of nationalities, backgrounds and experiences. You can gain further insight on how it feels to be part of Hilti’s Global Community, by searching for our LinkedIn feed: #LifeatHilti
What you need is:
- French native speaker
- Very good English is a most
- Previous experience in communication (3 to 5 years) with good knowledge of Digital marketing channels
- Excellent communication (oral & written skills) and organizational skills
- Strong creativity and capacity to track trends of impactful content on all digital platforms (Website, Social media, …)
- Ability to translate customer needs & solutions benefits into engaging content (images, copywriting, …)
- Very strong attention to details to ensure high quality & timely delivery
- Good knowledge of all analytical tools associated to digital channels is a plus
- Good understanding and applied experience in Search Engine Optimisation (SEO) is a plus
- Excellent stakeholder engagement
- Capacity to coordinate several complex projects in parallel
- Previous experience in management in a plus
“There’s a real family spirit and you can literally knock on any director’s door at any time. Also your line manager will work very hard to help you develop your skills, both professionally and personally.”